WhatsApp Business API has become a popular tool among small businesses for its wide range of features that facilitate communication with customers. However, the cost associated with using this service is a concern for many small business owners who are working on tight budgets. Is it feasible for them? Let’s explore.

The WhatsApp Business API Pricing model is primarily based on two main components: messages sent and received. The costs incurred depend on the number of messages exchanged, the country where these messages are being sent, and whether they’re classified as ‘session’ or ‘template’ messages. Session messages are those initiated by customers within a 24-hour window from their WhatsApp API Pricing last message, while template messages are those initiated by businesses outside this window or involving notifications like order confirmations or appointment reminders. read more